Technological Competence Leveraging (TCL) helps to identify new applications (problems) for existing technologies (solutions) and commercialize them again.
We sorted out some key facts to understand the need of TCL:
Consequently, one underlying reason for this problem can be found at the front end of the technological competence leveraging process: searching for market opportunities for a technology is a major challenge to many companies.
In many cases, alternative fields of application (or even a single viable market opportunity) for given technologies are simply unknown to the entity in charge of commercialisation..
Diversification into other industries can improve survivability. Especially customer-specific business models are vulnerable for single-accounts or high customer-dependencies.
Another study with those companies shows that customer segments with > 50% turnover ratio will cause more significant sales collapses in a time of crisis. The same study revealed that the average time for opening new markets counts 3,7 years. Amongst therefore, TCL helps suppliers to create own brands.
Growth in inward and outward patent licensing in the OECD survey was reported more frequently by firms in the Asia Pacific region and in North America than in Europe.
A survey of EPO patent applicants (about 700 total responses) showed that the average share of licensed patents in a respondent's patent portfolio in 2003 was 8% among Japanese firms, 11% among European firms and 15% among US firms.
Modified exploration and valuation methods based on combined existing instruments are offering a more intense validation of application and pilot customer suitability in form of a guideline.